The Printing Maven - Your source for printing advice and information
The printing industry has under gone amazing technical advancements in the last 10-15 years. In the past only professionals created and purchased the printed pieces but now everyone with a computer can design pieces that they want to print. As a professional Print Adviser I work with clients, both highly skilled and experienced print designers and purchasers and also folks that have very little or no experience. I have created this web site as a go-to source for information about printing and print marketing. I will start with the basic questions I am often asked and include the more complex subjects such as variable date printing and web-to-print.
Direct mail is also an area that most business are interested in but often find challenging. How do you design a piece to get the maximum ROI? It is often very complex and just changing one element in a headline can greatly impact the results. I certainly do not have all the answers and they are ever changing, BUT, I will pass on to you what I have learned and observed over the years I have been involved in the printing industry.
The Printing Maven - Your source for printing advice and information